Pricing and Discount Optimization
inTouch delivers comprehensive Pricing solutions that bring together supply and demand numbers, competitive information and transactions (from anonymous retail transactions to multiple year, long term contracts). Our Pricing offerings include Mark-up/-down optimization, competitive benchmarking, differential pricing, Price-list / Menu Engineering and multi-tiered discount structures. Deployments are on online / mobile dashboards, spreadsheets and statistical models, gift cards and coupons, targeted online / social media initiatives, twitter updates as well as descriptive statistics on plain old powerpoint decks.
Incremental Sales
The Incremental Sales solution supports sales and marketing initiatives that span sales programs, promotional offers, incentives, bundling and cross-selling and, finds especially comprehensive application in online retail and reward / loyalty programs. Primary / secondary sales data, CRM data / Customer Information Files, campaign / promotional information, competition offers and reaction and industry sales data go into model build-outs and deployments include campaign planning and consulting, reward program milestone models, algorithms for intelligent online feeds, targeted social advertising and twitter updates, amongst many other interesting possibilities.
Value Migration
Customer Lifetime Value and Value Migration are at the core of our Customer Analytics solutions. CLTV models, Scoring, Segmentation / Micro-segmentation, Suggestive sales models, Value Migration models and strategies are part of an ever increasing set of offerings under this solution category. CRM data, Customer Information Files, transactional data, offer-response information (across multiple, online and real world customer touch points) are some of the data elements that go into the making of the models. The solution is deployed and tracked for topline value across initiatives like Customer Loyalty Programs, traditional CRM / database marketing and online / social community marketing.
Longevity / Attrition Management
Proactive and preventive interventions are the focus for inTouch's Longevity / Attrition Management solution. Attrition Risk models are actioned via a variety of relationship nurturing initiatives, all of which deliver the agility demanded of this approach. In additon to CRM and transactional data, Customer Feedback and Satisfaction trends are tracked and threaded into the analysis. Longevity and Value Migration solutions are usually managed in tandem with a specific focus on Lifetime Value and net returns on win-back investments.
Customer Acquisition
inTouch recognizes the many opportunities Social Media offers businesses in acquiring new customers. We leverage platforms such as Facebook OpenGraph and Connect, LinkedIn's targeted campaigns and Twitter's Promotional Tweets to drive acquisiion intiatives and are investing in more emerging community marketing platforms and technologies. Customer profiling and look-alike models are used to deploy sharply targeted campaigns aimed at driving new customer traffic to business, to sell and to nurture these relationships.
